AI is already influencing how Canadians discover, research, and choose products. But beyond the hype, what does that actually look like in the real shopping journey?
Drawing on new research conducted with Caddle, RCC, and Canadian shoppers, this session explores where AI is already shaping product discovery and what it means for retailers and brands today. Moving beyond theory, we’ll share practical insights and actionable takeaways marketers can use to adapt their strategies—from strengthening product content to understanding the growing importance of authentic shopper feedback and trusted consumer signals in an AI-driven discovery.
