Agenda

The Power of Ratings & Reviews in the Modern Shopper Journey

Wednesday, June 3

12:55 pm

- 1:15 pm

Speakers:

Mark Smith

Chief Growth Officer

Caddle

Ratings & Reviews are no longer just a post-purchase feature; they are a core driver of product discovery and purchase confidence. As the retail landscape evolves and AI continues influencing product recommendations, authentic shopper feedback is becoming even more valuable.
Drawing on new research with Canadian shoppers conducted with RCC, this session explores how Ratings & Reviews shape the path to purchase and what it means for retailers and brands today. We’ll also share practical insights and key takeaways on how marketers can better generate, manage, and leverage authentic consumer feedback to strengthen trust, improve product discovery, and drive better outcomes.

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