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Presenting Sponsor


Sophisticated Digital Marketing in an Analogue Retail Environment

May 29, 2024

11:45 am

- 12:30 pm


David Waterfall

VP Marketing

Mr Lube

Adam Luck

Managing Director, Canada


Concurrent Theatre C

Mr Lube has achieved great success with its simple, effective, no-appointment approach, based on proximity to their customers in their 170 locations. But the fact that they are first and foremost a company firmly rooted in their physical locations doesn’t mean they aren’t sophisticated digital marketers. David Waterfall, VP Marketing with Mr. Lube chats with Adam Luck, Managing Director, Canada with DAC about how their partnership has enabled them to take advantage of the data and opportunities offered by digital to increase their brand visibility and in-store performance and how they are exploring how AI can improve efficiency and results.

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