In-store retail media remains one of the biggest untapped growth opportunities for retailers and retail media networks—but unlocking its full value requires transforming the physical store from a collection of disconnected touchpoints into a truly data-enabled media ecosystem. As top retailers rapidly scale their RMNs, many others are still asking where to begin, especially as in-store activation presents both operational and financial challenges. At the same time, advertisers increasingly expect in-store environments to integrate seamlessly with online, offsite, and broader RMN strategies.
Tuesday, June 2
1:45 pm
- 2:30 pm
