Candid Reflection: The Path Forward to The New Era of Loyalty

As President at AIR MILES, Shawn Stewart spearheads the strategic direction of Canada’s most recognized loyalty program with a specific view to driving meaningful engagement for consumers and partners alike. With stints at Canadian Tire, McKinsey & Company and Accenture, Shawn has been an industry leader in loyalty, customer experience, and digital transformation throughout his career and has a passion for building new capabilities and transforming organizations and brands.

John Francis is currently serving as the Vice President, Insights & Customer Engagement at the Nova Scotia Liquor Corporation (NSLC), where he focuses on delivering exceptional customer experiences and achieving organizational objectives. With a track record of success in national marketing campaigns and sales plans, John values meaningful connections and leverages data and insights to solve challenges. Having previous experience at Western Financial Group and Molson Coors, he brings a wealth of cross-sector expertise to his role.

As Chief Strategy & Commercial Officer at AIR MILES, Jason Beales leads the Client Services and Business Development teams, driving strategy and ensuring partner success. He excels in working with clients to uncover their inherent value, advising on growth driven corporate development, and has successfully assisted countless clients in optimizing their businesses. With entrepreneurial experience and a background in marketing and technology, Jason brings a wealth of expertise to his role.