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Presenting Sponsor


Designing the Future: Insights from IKEA Canada on Adapting to Change

May 28, 2024

3:50 pm

- 4:25 pm


Selwyn Crittendon

CEO and Chief Sustainability Officer

IKEA Canada

Main Stage

Amid relentless change, how do you decide what brand essentials to keep and what business priorities to evolve? Join IKEA Canada’s CEO and Chief Sustainability Officer, Selwyn Crittendon to learn how one of the world’s most recognizable brands continues to adapt. Learn how decades of in-depth research steers the understanding of customers essential needs while showcasing an unwavering commitment to affordability in a challenging business landscapes. Be inspired by one of the world’s beloved brands and realize how history is a strength to protect a better future.

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