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Presenting Sponsor


In Store Media Measurement and Standardization 

May 29, 2024

9:50 am

- 9:55 am


Ben Reynolds

VP Business Development


Fast Five Sponsor Highlight

Integration of in-store behavior into customer data platforms allows retailers to enhance digital activation across the purchase journey. Ben Reynolds of Walkbase shares best practices and technologies for full-funnel attribution and incrementality, advancing standardization. The session explores how brands and retailers can align on in-store measurement standards for effective in-store media and new measurement approaches that maintain privacy while providing valuable insights into in-store shopper behavior. 

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