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Presenting Sponsor

Agenda

How to Effectively Communicate Your Sustainability Commitments

May 29, 2024

12:50 pm

- 1:10 pm

Speakers:

Keith Barry

Partner and VP

LG2

Concurrent Theatre B

Sustainability is top of mind for every brand, but between getting all key constituents aligned and communicating publicly there is a lot to consider. The risks of being accused of “greenwashing” (or other types of washing), “greenhushing” and more can make talking about your ESG practices even more challenging. Keith Barry, Partner and VP, Strategy at LG2 will share best practices and case studies from national and international brands to prove you can successfully communicate where your business is at and do it today. Use your communications as a powerful strategic lever to move from risk management to value creation in the eyes of employees, partners and consumers.

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