The Omnichannel Consumer Update

A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris’ accolades include working in the Pets Category where he significantly increased Big Al’s and Ren’s Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Sr Director of Omni- Channel Marketing at Home Hardware, Chris is responsible for Home’s eCommerce, Print and Promotions, Paid Media and Research and Insights.

Colleen Martin is Caddle’s Chief Revenue Officer (CRO) and is passionate about customer-centric retail, marketing strategies, and omnichannel retail technology. Colleen has been working in the Retail industry for nearly 25 years with a proven track record in growing businesses by providing strategic direction and leadership to merchandising and marketing teams. You can connect with her on LinkedIn or at colleen.martin@caddle.ca.