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Presenting Sponsor


The Omnichannel Consumer Update

May 29, 2024

1:20 pm

- 1:40 pm


Chris Parsons

Sr Director, Omni-Channel Marketing

Home Hardware

Colleen Martin

Chief Revenue Officer


Lunch and Learn

Explore post-pandemic shifts in consumer behavior and their impact on product discovery, qualification, and conversion. Colleen Martin of Caddle and Chris Parsons of Home Hardware analyze the influence of digital platforms and e-commerce on consumer habits and share insights into how consumers assess and qualify products. Leave this session with new strategies and inspiration to optimize conversion across all channels.

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