Turning GenAI Magic into Business Impact

Matt Kropp is a core member of the Marketing, Sales & Pricing, Social Impact, and Technology, Media & Telecommunications practices at Boston Consulting Group. He focuses on leveraging generative AI (Gen AI) to create competitive advantage for clients across industries, and driving growth for SaaS companies through pricing strategy.

Matt has experience in: GenAI strategy; use-case build and transformation programs; B2B pricing strategy for tech, software, semiconductors, and industrial goods; digital transformation including cloud transformation; digital product innovation; the future of transportation and logistics; and large-scale business transformations.

Before joining the firm, Matt spent nine years as an entrepreneur building and running several technology consulting firms, a medical informatics software company, and a digital freight marketplace. He has served on the boards of Transplant Connect, a SaaS platform managing EMRs for 80% of organs transplanted in the US, and North Bridge Academy, a non-profit independent school in Marin County dedicated to teaching students with dyslexia.

Eric Morris is the Managing Director and Head of Google’s Retail practice in Canada, where since 2002, he has worked alongside the country’s top marketers and advertising agencies.

Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. Most recently, he led Google Canada’s search and performance advertising business.

In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.

Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, and elected Chair of the board in 2015.